Effective Tumblr

Tumblrのディレクター、Mark Coatneyの2011 FOLIOでのキーノートスピーチを紹介する記事。Tumblrの規模やCMSとして利用するメディアも多いことなどが挙げられています。

There are 34 million Tumblr users worldwide and everyday there are about 40 million posts. Around 100,000 new individuals join every day and the platform has 100 million monthly unique visitors, with the average visit being about 23 minutes long.[…]publishers can use Tumblr as a free CMS—he estimates that there are currently over 260 media outlets on Tumblr

記事名でTumblrの収益化の話がでるかな、と期待したのですが…

“The conventional way to monetize on Tumblr is to put ads on the front of your blog,” he said. “You can start to think of Tumblr posts as things your magazine can sell and circulate throughout Tumblr.”

…利用者がマネタイズをしたければ広告を置くこともできる、という話でした。